E4: Optimizing Social Media
E4: Optimizing Social Media
April 28, 2020

After starting Yellow Whistle as a video production company, Candace and Matt have adjusted their business’s focus completely. Now they specifically focus on telling ecommerce brand’s story and generating sales through Facebook and Instagram Ads. In this episode they share about different social media trends they are seeing now, focus points when first starting to advertise online, and different ways to continually learn and keep yourself motivated.

    Discussed Resources:

    This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space. 

     

    24. Branding is More Than Just The Logo

    24. Branding is More Than Just The Logo

    During our conversation, Tim Cox discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.

    Is Black History Month Played Out?

    Is Black History Month Played Out?

    It’s easy to overlook the significance of something incredible when it is subdued by opinion. Black History Month is an ongoing example of that. “Why do we celebrate Black History Month? Why in 2022 is it still relevant or necessary?”. These and many other questions tend to divert our focus from the heart of this cultural celebration. 

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