CONSUMER PACKAGED
GOODS ACCELERATOR
CONSUMER PACKAGED GOODS ACCELERATOR
HELPING YOU SCALE TO WHOLESALE
The purpose of this 9-week program is to accelerate the knowledge and connections of Central Florida consumer packaged goods brands by providing focused content, Q&A sessions with guest speakers, and practical tools for scaling operations.
WHAT IS A CONSUMER PACKAGED GOOD?
Consumer packaged goods are items that are bought, used, and replaced frequently by consumers, like food, household products, and cosmetics.
In our kitchen at Catapult, we have several consumer packaged goods entrepreneurs, ranging from globally-inspired spice blends to whimsical jams. .
PROGRAM OUTLINE
Week One
Program Intro & CPG Industry Overview
Week Two
Preparing to sell in a wholesale environment
Week Three
Scaling your approach to food safety & quality assurance
Week Four
Telling your story to customers & clients
Week Five
Branding & design feedback session
Week Six
Pursuing wholesale clients: small retailers
Week Seven
Pursuing wholesale clients: grocery chains
Week Eight
Promotion and moving product off of shelves
Week Nine
Long term strategy, financing, cash flow, & future considerations
PROGRAM LOGISTICS
Over the course of nine weeks, participants can expect:
- In-person classes hosted weekly on Tuesdays from 6:00 p.m. – 9:00 p.m. at Catapult
- Weekly Q&A with experts guest speakers from the consumer packaged goods industry
- Topic-specific fieldwork, templates, & resources to grow their brand
PARTICIPATION REQUIREMENTS
- A current annual food permit from the DBPR or Dept. of Ag.
- One or more validated products (products sold to the public before start of the program)
- Availability for a 9-week commitment, with availability for 3 hour sessions + after session homework
The INVESTMENT
Catapult Member Rate
$225.00 per business
Non-Member Rate
$450.00 per business