CONSUMER PACKAGED

GOODS ACCELERATOR

CONSUMER PACKAGED GOODS ACCELERATOR

Lakeland Made Consumer Packaged Goods

HELPING YOU SCALE TO WHOLESALE

The purpose of this 9-week program is to accelerate the knowledge and connections of Central Florida consumer packaged goods brands by providing focused content, Q&A sessions with guest speakers, and practical tools for scaling operations.

WHAT IS A CONSUMER PACKAGED GOOD?

Consumer packaged goods are items that are bought, used, and replaced frequently by consumers, like food, household products, and cosmetics.

In our kitchen at Catapult, we have several consumer packaged goods entrepreneurs, ranging from globally-inspired spice blends to whimsical jams.

Patriot Coffee Lakeland

PROGRAM OUTLINE

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Week One

Program Intro & CPG Industry Overview

Week Two

Preparing to sell in a wholesale environment

Week Three

Scaling your approach to food safety & quality assurance

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Week Four

Telling your story to customers & clients

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Week Five

Branding & design feedback session

Week Six

Pursuing wholesale clients: small retailers

Week Seven

Pursuing wholesale clients: grocery chains

Week Eight

Promotion and moving product off of shelves

Week Nine

Long term strategy, financing, cash flow, & future considerations

PARTICIPATION REQUIREMENTS

  •  A current annual food permit from the DBPR or Dept. of Ag.
  • One or more validated products (products sold to the public before start of the program)
  • Availability for a 9-week commitment, with availability for 3 hour sessions + after session homework

Jarrett Benavides + Michelle Crawford | Cult Legume

Plant-based packaged goods seeing to become the Newman’s Owns of vegan products.

Melissa McClure | Southern Babies

Organic baby foods that parents can trust

Mercedes + Tito Miranda | Fritando Nicaraguan Cuisine

Chimichurri + other Nicruaguan foods condiments to help customers infuse flavor into home cooking.

Shana Henry | Muffhens Bakery

Muffins free of the top 12 food allergens with a mission to make allergen-friendly products accessible to all.

Prima Burney | Open Door Apothecary

Handcrafted herbal and tea leaf blends to support mind + body wellness.

Adrianna Flores | Yummi Foods Co

Keto + diabetic treats to help custimers eat healthy + yummi!

Catapult Kitchen Pop Ups

The Investment

Catapult Member Rate
$225.00 per business

Non-Member Rate
$450.00 per business

START SCALING

Interested? Click the link below to start the application process today!