In episode 24 of Headway, I sit down with Tim Cox, the Expert in Residence here at Catapult. He was previously at Publix for 40 years as the Director of Creative Services. Often times branding becomes an afterthought because entrepreneurs are wearing so many different hats, so Tim meets with the entrepreneurs at Catapult to give them mentorship advice.
During our conversation, Tim discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.
We will be taking a summer break from Headway to prepare for our Grand Opening on August 23rd! RSVP here!
This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.
Stacye Jones joins the podcast to talk about the importance of understanding your target audience to have the best first impression.
Catapult member, Gillian Smith, officially becomes part of the NextNav team.