EXPERT IN RESIDENCE
MENTORSHIP
TIM COX
Branding Expert in Residence
Tim Cox, former Director of Creative Services for Publix, joined the Catapult team in March of 2020 as the Expert in Residence.
After more than 30 years of experience in the creative field, Tim is now offering his expertise to startup owners through mentorships and developing educational programs.
Holly Kelley
Accounting Expert in Residence
Holly graduated from Florida State University with a bachelor’s in accounting.
She is a certified public accountant and has 26 years of tax and accounting in both private and public business sectors.
Holly won best accounting in The Ledger 2017 and 2018 Best of the Best awards.
Steve Scruggs
Economic Development Expert in Residence
Steve is the President of the Lakeland Economic Development Council. The L.E.D.C. brings value in their connections, their resources, and the information they know about the city and its development. From tax incentives and abatement to Real Estate and CRA incentives.
The L.E.D.C. has a wealth of information that could benefit your company as you look to launch out of Catapult.
Hakim Dyer
Finance Expert in Residence
Hakim Dyer is the managing partner of Dyer & Company, a consulting firm that specializes in strategic planning, cash flow management, and corporate financial structuring.
His focus areas include: building financial understanding to implement business objectives; deepening professional connections with service providers; and mastering finance as the language of business.
Greg Manning
Small Business Expert in Residence
Greg spent years as a business owner, managing multiple retail locations before joining as a full-time mentor with the Small Business Development Council.
His experience can help with writing a business plan, developing a business strategy, managing retail business operations, and performing a market analysis.
Rebecca Vallellanes
Human Resources Expert in Residence
Rebecca owned a business, which inspired her to pursue graduate school in the world of human resources, which she now leverages in a full-time position with a Fortune 500 company.
Her skills can assist with hiring new employees, building job descriptions and employee handbooks, creating compensation packages, and managing employee performance.
ENTREPRENEURS IN RESIDENCE
Diana Cortes
Diana knows what it is like to have grown a business having a steady revenue stream, and corporate clients. She provides practical advice about negotiating contracts, costing products, managing inventory, etc.
Ian Gutoskie
Ian started his online business 3 years ago, and has quickly scaled his supplement company by using Amazon, Shopify, Walmart, & click funnels. Ian provides simple, easy steps to help your business grow online.
TECHNICAL ADVISORS
Catapult members may also meet with our expansive list of Technical Advisors, volunteers who are willing to accept phone calls or meetings to review specific questions. These Technical Advisors span a variety of fields of expertise including patent law, organizational development, commercial real estate, marketing, PR, HR, finance, and so much more.