Tim Cox at Catapult Lakeland


Branding Expert in Residence


Tim Cox, former Director of Creative Services for Publix, joined the Catapult team in March of 2020 as the Expert in Residence.

After more than 30 years of experience in the creative field, Tim is now offering his expertise to startup owners through mentorships and developing educational programs.


Holly Kelley

Accounting Expert in Residence

Holly graduated from Florida State University with a bachelor’s in accounting.

She is a certified public accountant and has 26 years of tax and accounting in both private and public business sectors.

Holly won best accounting in The Ledger 2017 and 2018 Best of the Best awards.

Tim Cox at Catapult Lakeland
Tim Cox at Catapult Lakeland

Steve Scruggs

Economic Development Expert in Residence


Steve is the President of the Lakeland Economic Development Council. The L.E.D.C. brings value in their connections, their resources, and the information they know about the city and its development. From tax incentives and abatement to Real Estate and CRA incentives.

The L.E.D.C. has a wealth of information that could benefit your company as you look to launch out of Catapult.


Hakim Dyer

Finance Expert in Residence

Hakim Dyer is the managing partner of Dyer & Company, a consulting firm that specializes in strategic planning, cash flow management, and corporate financial structuring. 

His focus areas include: building financial understanding to implement business objectives; deepening professional connections with service providers; and mastering finance as the language of business.


Tim Cox at Catapult Lakeland


Diana Cortes

Diana knows what it is like to have grown a business having a steady revenue stream, and corporate clients. She provides practical advice about negotiating contracts, costing products, managing inventory, etc.

Ian Gutoski

Ian started his online business 3 years ago, and has quickly scaled his supplement company by using Amazon, Shopify, Walmart, & click funnels. Ian provides simple, easy steps to help your business grow online.


Catapult members may also meet with our expansive list of  Technical Advisors,  volunteers who are willing to accept phone calls or meetings to review specific questions. These Technical Advisors span a variety of fields of expertise including patent law, organizational development, commercial real estate, marketing, PR, HR, finance, and so much more.