Tim Cox at Catapult Lakeland


Branding Expert in Residence


Tim Cox, former Director of Creative Services for Publix, joined the Catapult team in March of 2020 as the Expert in Residence.

After more than 30 years of experience in the creative field, Tim is now offering his expertise to startup owners through mentorships and developing educational programs.


Holly Kelley

Accounting Expert in Residence

Holly graduated from Florida State University with a bachelor’s in accounting.

She is a certified public accountant and has 26 years of tax and accounting in both private and public business sectors.

Holly won best accounting in The Ledger 2017 and 2018 Best of the Best awards.

Tim Cox at Catapult Lakeland
Tim Cox at Catapult Lakeland

Steve Scruggs

Economic Development Expert in Residence


Steve is the President of the Lakeland Economic Development Council. The L.E.D.C. brings value in their connections, their resources, and the information they know about the city and its development. From tax incentives and abatement to Real Estate and CRA incentives.

The L.E.D.C. has a wealth of information that could benefit your company as you look to launch out of Catapult.


Hakim Dyer

Finance Expert in Residence

Hakim Dyer is the managing partner of Dyer & Company, a consulting firm that specializes in strategic planning, cash flow management, and corporate financial structuring. 

His focus areas include: building financial understanding to implement business objectives; deepening professional connections with service providers; and mastering finance as the language of business.


Tim Cox at Catapult Lakeland
Tim Cox at Catapult Lakeland


Greg Manning

Small Business Expert in Residence


Greg spent years as a business owner, managing multiple retail locations before joining as a full-time mentor with the Small Business Development Council.

His experience can help with writing a business plan, developing a business strategy, managing retail business operations, and performing a market analysis.


Rebecca Vallellanes

Human Resources Expert in Residence

Rebecca owned a business, which inspired her to pursue graduate school in the world of human resources, which she now leverages in a full-time position with a Fortune 500 company.

Her skills can assist with hiring new employees, building job descriptions and employee handbooks, creating compensation packages, and managing employee performance.


Tim Cox at Catapult Lakeland


Catapult members may also meet with our expansive list of  Technical Advisors,  volunteers who are willing to accept phone calls or meetings to review specific questions. These Technical Advisors span a variety of fields of expertise including patent law, organizational development, commercial real estate, marketing, PR, HR, finance, and so much more.