Tim Cox at Catapult Lakeland


Expert in Residence


Tim Cox, former Director of Creative Services for Publix, joined the Catapult team in March of 2020 as the Expert in Residence.

After more than 30 years of experience in the creative field, Tim is now offering his expertise to startup owners through mentorships and developing educational programs.


Holly Kelley

Expert in Residence

Holly graduated from Florida State University with a bachelor’s in accounting.

She is a certified public accountant and has 26 years of tax and accounting in both private and public business sectors.

Holly won best accounting in The Ledger 2017 and 2018 Best of the Best awards.

Tim Cox at Catapult Lakeland
Tim Cox at Catapult Lakeland

Steve Scruggs

Expert in Residence


Steve is the President of the Lakeland Economic Development Council. The L.E.D.C. brings value in their connections, their resources, and the information they know about the city and its development. From tax incentives and abatement to Real Estate and CRA incentives.

The L.E.D.C. has a wealth of information that could benefit your company as you look to launch out of Catapult.


Diana Cortes

Entreprenuer in Residence

As a successful entrepreneur with 15 employees, a steady revenue stream, and corporate clients, Diana knows what it is like to have grown a business, manage her brand, negotiate contracts, pitch companies, hire employees, manage inventory, open a brick and mortar here in Lakeland, and so much more.

If you want to sit and get real-world business advice from someone who has grown a business right here in Lakeland then Diana is here for you.

Tim Cox at Catapult Lakeland



Interested in learning more about the space and resources we have for entrepreneurs? Click the link below to start the application process today!