E4: Optimizing Social Media
E4: Optimizing Social Media
April 28, 2020

After starting Yellow Whistle as a video production company, Candace and Matt have adjusted their business’s focus completely. Now they specifically focus on telling ecommerce brand’s story and generating sales through Facebook and Instagram Ads. In this episode they share about different social media trends they are seeing now, focus points when first starting to advertise online, and different ways to continually learn and keep yourself motivated.

    Discussed Resources:

    This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space. 



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