After spending the last decade working in events, Pablo Del Valle had the rug pulled out from under him when COVID hit. This sent him back to the drawing board, and he decided it was time to start his own company called Pinnacle Technologies, where he is able to provide high quality IT services for small businesses. 

For most entrepreneurs, IT can be an overwhelming topic. There are so many options of platforms and services that are available, so how do you know where to start? Pablo sat down with us to talk about the 4 systems ever business owner should have to ensure that their company is running safely and efficiently from the very beginning. 

Discussed Resources:

• Salesforce – customer relationship management service + solutions for customer service, marketing automation, analytics, and application development.
• HubSpot – a full platform of marketing, sales, customer service, and CRM software
• ConnectWise Manage – software that automates processes 
• Zendesk – support, sales, and customer engagement software
• IBM Blueworks Live –  a business process modeller
• Hootsuite – social media management tool

This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.