E-commerce is booming right now, so we wanted to sit down and have a conversation about how entrepreneurs can plan for success online. Nathaniel Kendrick, the founder of The Kendrick Company, shared 5 important e-commerce principles that he learned through his experience as an entrepreneur, a marketer, and a business consultant.

In the first part of our chat with Nate, we get to learn about his background as an entrepreneur. He has grown both service and product-based companies and learned a ton along the way that he is now passionate about sharing with others. We discuss the importance of understanding the customers, market segments, and supply/demand. Identifying customer preferences, pain points, and demographics allow you to create niche products that speak to customers and solve their needs.

Stay tuned for part II of our chat with Nathaniel which will be released in 2 weeks. We will touch on topics of timing, communication, and distribution.

Discussed Resources:

Shopify – e-commerce platform for selling online
Wix – a website builder and content management system (CMS)
WordPress – a website builder and content management system (CMS)
Amazon FBA –  the Amazon service that provides storage, packaging, and shipping assistance to sellers.

This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.