In episode 22 of Headway, Mona Cranor joins the podcast and discusses how to utilize social media to create brand awareness. Mona found she enjoyed promoting the core messages of the company she previously worked for through social platforms and found great success. Eventually, she founded Light Up Digital Marketing. She focuses on increasing your business’s conversions online and building your brand.
During our conversation, Mona discusses how important it is to have a strong social media presence. It can help businesses join the online conversation and also aids brand awareness. Mona highlights the importance of having a strategic plan and consistent branding throughout each platform.
Amy Porterfield Podcast: https://www.amyporterfield.com/amy-porterfield-podcast/
Donald Miller: https://storybrand.com/
This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.