22. Optimize Your Business’s Social Media
22. Optimize Your Business’s Social Media
June 9, 2021

In episode 22 of Headway, Mona Cranor joins the podcast and discusses how to utilize social media to create brand awareness. Mona found she enjoyed promoting the core messages of the company she previously worked for through social platforms and found great success. Eventually, she founded Light Up Digital Marketing. She focuses on increasing your business’s conversions online and building your brand.

During our conversation, Mona discusses how important it is to have a strong social media presence. It can help businesses join the online conversation and also aids brand awareness. Mona highlights the importance of having a strategic plan and consistent branding throughout each platform.

This podcast was created by the team at Catapult Lakelandan entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.

 

24. Branding is More Than Just The Logo

24. Branding is More Than Just The Logo

During our conversation, Tim Cox discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.

Is Black History Month Played Out?

Is Black History Month Played Out?

It’s easy to overlook the significance of something incredible when it is subdued by opinion. Black History Month is an ongoing example of that. “Why do we celebrate Black History Month? Why in 2022 is it still relevant or necessary?”. These and many other questions tend to divert our focus from the heart of this cultural celebration. 

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