Nathaniel comes from a very structured background. His father was a math teacher for 30 years and a minister for nearly 15. During Nathaniel’s sophomore year of college, his father died unexpectantly, leaving Nathaniel to reevaluate his purpose and priorities. After graduation, he worked in accounting but quickly recognized that it was not where he wanted to be. With this in mind, Nathaniel launched a digital marketing company in 2016. He worked with local real estate firms, small businesses, and churches. With all of the experience Nathaniel gained from venturing out on his own, he pivoted from marketing a digital product to a physical product and launched his second company, YF LLC. Nathaniel also leverages his business expertise to consult start-ups in launching, branding and building their businesses.