Company Florida Southern College
Expertise Product Development, Marketing, Business Modeling
Mike Tracy is an innovative marketer with a breadth of experience in senior management. A former general manager, Mike built strong brands for Pepsi, Disney, Lenox and Home Depot. An entrepreneur at heart, he co-founded Fieldstone Marketing, an experiential marketing agency with clients such as IHOP, Proctor & Gamble and Ocean Spray. Currently, Mike is the Executive in Residence & Internship Coordinator at Florida Southern College’s School of Business and Free Enterprise. As an instructor, Mike enjoys exploring business plans & cases with his students in Marketing, International Business and Management. In the Internship Coordinator role, he helps students identify their true passion in business.
Mike is a graduate of Brown University, with an MBA from the Wharton School, University of Pennsylvania. He is a trustee of Montgomery Academy in Gladstone, NJ. He resides in Lakeland with his wife Elisabeth and children Jane and Joe.