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Workspace Member Spotlight – Andy Theronier
Workspace Member Spotlight – Andy Theronier
Headshot of Andy Theronier, the founder of Greystone Group, for the Catapult Lakeland Workspace Member Spotlight
August 31, 2020
TELL US A LITTLE ABOUT YOURSELF.

As ambitious as I may appear to be, I am a family man, I enjoy binge watching good shows and movies on the couch on most weekends. I was attracted to the family culture here in Lakeland and decided to stay. A fun fact about me is that I really love Timepieces with multiple complications.

WHAT’S YOUR ELEVATOR PITCH?

Greystone Group is about structuring your business for above industry average profitability to take advantage of identifiable growth opportunities.

WHAT IS SOMETHING YOU ARE LEARNING RIGHT NOW?

I am currently learning how to beat my wife in the game UNO.

WHAT ARE SOME WAYS THAT YOU CONTINUE TO INNOVATE AND THINK OUTSIDE THE BOX? 

My whole business design is structured in a way that is outside of the box of a management consulting firm and have been designed to compete with the larger firms, with a fraction of the staff by providing an expert implementation.

WHAT IS THE MOST IMPORTANT PIECE OF ADVICE YOU HAVE RECEIVED ABOUT ENTREPRENEURSHIP?

Your success is not determined by what you know or who you know, but how well are you able to build relationships with those you should know.

 

ENTREPRENEURSHIP CAN BE A TOUGH AND LONELY ROAD. IN THE DIFFICULT MOMENTS HOW DO YOU STAY FOCUSED AND MOVE YOUR BUSINESS FORWARD?

I often remember something that Jay-Z once said. “The most genius thing we did was we didn’t quit.” That often resonates with me when things are tough.

WHAT ARE SOME WAYS THAT YOU HAVE INTENTIONALLY COLLABORATED WITH OTHERS TO MOVE YOUR BUSINESS FORWARD?

I can say that working here at Catapult has made collaborating very possible. My website was heavily influenced by a website developer here at Catapult (Michael Phillips), our Marketing and Brand Specialist, as well (Olena Bondar).

WHY HAVE YOU CHOSEN TO RUN YOUR BUSINESS IN LAKELAND?

Lakeland is a fast-growing city that is planned carefully, and coming from a large city like NYC, you grow an appreciation for starting your business within a growing city, I believe it gives you a fighting chance to compete.

WHERE CAN WE GET YOUR PRODUCT OR SERVICE?

You can find our list of services on our website. However, most of our services are implemented after a thorough analysis of your business to identify what would be necessary to position your company for profitability.

TO-GO PlAYLIST?

The Soul Tape (by FABOLOUS) 

FAVORITE BOARD GAME?
Monopoly. 

FAVORITE WAY TO SPEND A SATURDAY?
Watching Billions or Silicon Valley on repeat or my favorite movie “The Thomas Crown Affair”.

This blog was written by the team at Catapult Lakeland, an entrepreneur center in Lakeland Florida that exists to foster the growth of startups by providing education, resources, community and space.

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