Rima was gifted with incredible parents who set her up for personal success, but sadly, also handed her a pretty bleak set of genetic cards. Her dad, a trim, non-smoker, had bypass surgery at the age of 56 and later needed stents. Her mom took high cholesterol medication from a young age and later suffered a heart attack, requiring the placement of stents. To avoid cardiovascular disease, Rima began to scour books and journals to learn what she could do to prevent heart disease. Eating a whole food, plant-based diet emerged as one of the most viable solutions for preventing and reversing lifestyle-related diseases. Since then, she has been studying vigorously and playing around in the kitchen to make the healthiest diet delicious. This lifestyle has had a profound effect on both her and her family’s health and well-being, so Vegetation was created to share their feel-good story.
What is your business? Vegetation is a whole food, plant-based, weekly meal service. Our meals only use ingredients that are free from animal products, dairy, gluten, and added oils.
Who are your clients? Our customers appreciate home-made, high-quality food cooked with ingredients that have been proven to promote optimal health and healing.
What inspired you to become an entrepreneur? My grandma. She grew an agri-business from a humble farm she was forced to leave during World War II. Her can-do attitude and willingness to stare down any challenge has inspired me greatly.
What are some business wins? I am always excited to serve new customers, but it makes me so happy to see customers return for more meals each week. Knowing that they are pleased with what I’ve made for them brings me incredible satisfaction.
What are your short-term goals? I would love to partner with health care practitioners and facilities interested in integrating healthful plant-based meals into their clients’ diets. Currently, I offer free delivery to customers at LRMC and would like to provide the same to other health-conscious businesses.
How has Catapult helped you? As a business owner, it’s difficult to imagine landing in a place where others believe in your vision and mission as much as you do. Catapult has given me the support and knowledge to help launch Vegetation.
Secret Sauce? Gratitude. I am endlessly grateful for the opportunities given to me and the abundant health I enjoy.
VegetationPlantFood.com | 813.240.0398
CatapultLakeland.com | 863.940.9660