Kidane was born in St. Ann’s, Jamaica, but moved to Florida when he was six years old. He spent 15 years as an educator, soccer coach, and mentor before he began his company just over three years ago. Kidane discovered that 99% of youth soccer players are not being identified by coaches + scouts, and he sought to bridge those relationships for talented players regardless of their financial status. His core belief is that young people, specifically athletes, should not be hindered by their financial situation so his company, Synced Soccer, is committed to leveling the playing field for youth soccer players from every socio-economic background. Kidane’s hope is that Synced Soccer will begin a social justice movement that increases opportunities for soccer players everywhere and impacts the soccer world for years to come.
What is your business? We are building a platform that empowers youth soccer players to build an online profile that connects them with coaches + scouts. Organizations can then use the player profiles as a tool to recruit the player that best fits their program needs.
Who are your clients? Male and female soccer players aged 12 to 19 who want to pursue collegiate or professional opportunities in soccer.
What inspired you to become an entrepreneur? I enjoy helping people and serving my community. Running my own business gives me more influence in how those goals are accomplished.
What are some business wins? One of our partner agents identified a talented player in Ghana who has received 2 scholarship offers already. When we spoke via video chat, she couldn’t stop beaming. That is what this business is about: helping student athletes realize their dreams.
What are your short-term goals? We are hosting our first Showcase event from July 27th to 29th this summer at Tiger Town. We hope to bring many players and coaches together here in Lakeland for a weekend of soccer, food, friends, and fun.
How has Catapult helped you? Catapult staff is very supportive, funny, and knowledgeable. They truly provided a supportive environment to launch my dreams.
Why Lakeland? I lived in Tallahassee for most of my adult life. I was given an opportunity to relocate and the grace of God brought me here. This is an amazing city to raise a family and to build a business.
What is your Secret Sauce? Always putting God first, trusting my instincts, listening to my wife’s advice, and building a team of brilliant business people.
SyncedSoccer.com | 863.777.2707
CatapultLakeland.com | 863.940.9660