Lisa was born and raised in Wisconsin. That’s where she met her husband, discovered her love for the Green Bay Packers, earned her MBA, and built her life until she moved to Lakeland just five years ago. Her husband, James, has always been an entrepreneur in some respect, so business-ownership has been a constantly-present influence for Lisa. After her career in industrial sales, both Lisa and James began shifting to a healthier lifestyle. A simple solution to filling a major gap in their daily nutrition was discovered in micro-greens, so Lisa began growing them herself. The power-packed greens are so simple to store and consume that Lisa decided to seize the opportunity to turn this passion into a business: Vitality Farms.
What is your business? We are local micro-green farmers. Studies have proven that micro-greens contain up to 40x more nutrients than its equivalent product grown to maturity.
Who are your clients? Our customers are athletes, vegetarians, high-end restaurants, catering companies, and anyone interested in getting the best nutrition available. Our goal is to change the way the world eats vegetables.
What inspired you to become an entrepreneur? I have always wanted to leave an impact; I finally feel that I have found the best product and stage in my life to pursue that dream.
What are some business wins? We launched a monthly subscription service to deliver fresh, living greens to our customers’ doorsteps and the growth has surpassed our expectations.
What are your short-term goals? To reach 60 subscribers a month and diversify my crops. I would love to add to the 10 micro-greens we grow presently.
Why Lakeland? Lakeland is an agricultural area, so it stands to reason that this town would want to be at the forefront of urban farming and agricultural innovation.
How has Catapult helped you? I found CO.STARTERS online and, until then, I knew nothing about Catapult. They encouraged me to challenge myself and work with deadlines to grow sales.
Secret Sauce? My strong work ethic– I am capable of achieving all my dreams because I am willing to put in the work.
VitalityFarmsCompany.com | 863.660.8424
CatapultLakeland.com | 863.940.9660