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The Interesting Conversations Co.

Deedre is a graduate of Florida Southern College and lives in Lakeland, Florida, with her husband, Robert. Before creating her business, The Interesting Conversations CompanyTM, she spent nearly two decades at GEICO, where she rose through the ranks from call center sales associate to head of the Affinity Marketing division. Within this career, she earned thousands of hours networking, and in doing so noticed that most people struggled to have interesting conversations. This increasing inability to connect inspired her to write a training class called “How to be More Interesting Than a Cell PhoneTM.” She also spends time working on another venture, The Big Fat TipTM, a nonprofit that uses volunteers to surprise those working in the service industry with unusually large gratuities of $1,000 or more.

What is your business? Both of my businesses are meant to bring people together. I work to increase the strength of connections and find ways to boost creativity and positivity in the world.

Who are your clients? People wanting to enhance the quality and quantity of their personal and working relationships.

What inspired you to become an entrepreneur? I am 45, and I wanted the second half of my life to be mine! I read that a career in corporate America equates to spending seven years sitting in useless meetings. I was tired of wasting precious time on things that did not matter to me and were not impacting the world in the way I wanted.

What are some business wins? I have landed several speaking gigs, and the card game I invented, “The Very Interesting Game,” will be for sale soon!

What are your short-term goals? To have enough success in sales and speaking events that I need to hire others to teach classes.

Why Lakeland? I have lived all over the world, and Lakeland is the only place where I am openly embraced by the community and allowed to showcase my skills.

How has Catapult helped you? The staff at Catapult are incredibly positive and supporting. Starting a business is scary and filled with uncertainty, mistakes and a lot of hurdles. Sometimes a simple smile or enthusiastic fist bump is all I need to keep pushing forward.

Secret Sauce? Ideas. Secret ideas.

InterestingConversations.com 863.602.4688

CatapultLakeland.com863.940.9660

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