Hemant and Shilpa have been calling Lakeland home for the past 18 years. Hemant is a flavor scientist by profession with 20 years of experience working at small flavor houses and large multinational corporations like the Coca-Cola Company. Shilpa is an occupational therapist and has been working in the healthcare field for the past 27 years. They both share a passion for cooking and experimenting with new recipes. This passion for good cuisine led them to begin their own culinary startup, Infused Aromas and Flavors. Their goal is to bring healthy, affordable, simple, authentic Indian food to our community.
What is your business? Infused Aromas and Flavors makes ready-made marinades for traditional Indian dishes. The marinades are prepared and sold in single jars to make it simple and easy to cook authentic Indian cuisine.
Who are your clients? Our product is for anyone who appreciates Indian cuisine. We aim to bring chef-quality meals in a convenient form.
What inspired you to become an entrepreneur? Though Indian food continues to grow in popularity, nutritious and authentic Indian food is often hard to come by. We wanted to create a product that would allow anyone and everyone who loves or wants to explore Indian food to be able to prepare a healthy, tasty Indian meal in minutes from the comfort of their own kitchen.
Why Lakeland? Lakeland has a uniquely strong sense of community and people go out of their way to help each other. We love the growing entrepreneurial community here and want to contribute towards the dynamic growth that Lakeland is experiencing!
What are some business wins? Our marinade recipes have been optimized, finalized, have passed all FDA and USDA inspections, and are ready for launch!
How has Catapult helped you? Catapult has introduced us to a network of entrepreneurs with their own products and ideas for bettering the world. The Catapult community is vibrant, energizing, and inspiring!
Secret Sauce? Equip your customers with knowledge and create a product that addresses multiple customer needs at once: accessibility, affordability, authenticity, and in our case–ease of preparation.
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