When Tonya’s son was born, she knew she needed to go back to work, but couldn’t commit to a full-time schedule. She started in an IT role, later worked up to a position that allowed her to foster the growth of her digital marketing skills, and eventually found that traditional advertising agencies weren’t taking advantage of modern day online marketing services. By networking with other women online, she began building websites and discovered a real passion for SEM and SEO as well. After eight years in that role, Tonya left to create her “true” digital marketing agency. Her time in an IT role and previous 20 years of marketing experience gives her a unique perspective for prospective clients. She understands the importance of aesthetically pleasing branding, but also knows that functionality and analytics drives real leads. Tonya is approaching her first complete decade in business and will be adding her husband on full-time as a front-end developer. With her kids out of the house, she is ready to ramp-up operation and take Firefly Digital Marketing to the next level.
What is your business? Firefly Digital Marketing provides web design and digital marketing services.
Who are your clients? We serve small to mid-size businesses both locally and across the country.
What inspired you to become an entrepreneur? My dad was a small business owner and I was able to help him with his books as a teenager– where I found my spark. While working for an advertising firm, I saw a problem in the way that digital marketing services were utilized, so I sought to fix it myself. I don’t think I would have taken the leap without the example my dad set and the wonderful entrepreneurs I’ve been privileged to work with.
What are some business wins? I‘ve been in business for 10 years and have steadily increased my customer base.
What are your short-term goals? I want to develop systems and streamline our service offerings so I can hire and grow.
Why Lakeland? I was born in Lakeland and have chosen to stay here. I love all Lakeland has to offer.
How has Catapult helped you? I’m fairly new to Catapult but I’d have to say it has already helped me gain some much needed confidence to pursue larger clients.
Secret Sauce? My experience in both IT and marketing helps me generate real results for my clients.
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