Rob Gelhausen
Rob Gelhausen
November 26, 2018

eCom API

Rob began his professional career in digital marketing in 2008 while working full-time as a recruiter. The recruiting industry suffered massive layoffs during the recession, so Rob looked elsewhere and found what was still in-demand: IT and healthcare professionals. Lacking the stomach for a position in healthcare, Rob researched how to create and monetize websites. He found that it came naturally to him and, on top of that, he absolutely loved it. A few short months later, Rob was working in the web development department at the University of Louisville. From then, he gained experience in SEO, paid advertising, SMM, PHP, JavaScript, API development, and received over 30 certifications from companies such as Google and LinkedIn Learning.

What is your business? Our company delivers API and software development to launch websites.

Who are your clients? We work with a group of investors who serve as our clients. For the time being, we are not available for the general public to employ.

What inspired you to become an entrepreneur? Other than being pushed out of my position during the recession, the most important factors in my decision to transition to entrepreneurship were financial freedom and the opportunity to change the world.

What are your short-term goals? For the near future, our primary goal is to launch 25 new websites within the next 3 months.

What are some business wins? Our software has been proven in various case studies to increase conversion rates over 400 percent.

How has Catapult helped you? Catapult has provided me with a network of really fun, like-minded people who are all working, struggling, and overcoming obstacles together.

Why Lakeland? I initially moved down to work out of my company’s headquarters at the time, but did not anticipate how much I would love the people and the tech community here. The weather isn’t bad, either!

What is your Secret Sauce? The unexpected opportunity to love what I do. When I first started in software development, I didn’t know how much I would enjoy doing it. When people ask how many hours a week I work I say zero– and I mean it. I love what I do and would do it even if I wasn’t getting paid for it.

eComAPI.io | 833.326.6274



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