About seven years ago at a church auction, David and his wife ended up winning a year of chicken eggs and a free chicken. To his surprise, his wife wanted to keep it and now they have fallen in love with chickens not only as a healthy food source through eggs, but also as pets! So like every pet owner, they wanted to buy “treats” for their beloved pets and found that the dried mealworm was a popular, but very unhealthy option, lacking essential nutrients. David and his business partner found that the chicken’s diet is crucial to their health and egg quality. They decided to create a product that could provide a natural and healthy option for fellow chicken owners.
What is your business? The Honest Worm is a provider of natural feed supplements for backyard chicken enthusiasts and other pet owners.
Who are your clients? Mainly backyard chicken owners, but we are looking to branch into reptile and wild bird owners as well.
What inspired you to become an entrepreneur? I knew that if I put my resources into something I believed in, the outcome would be more fulfilling than if I put those same resources into something that someone else pays me to believe in.
Something interesting? The idea for our product came from a holistic doctor who told my business partner that if we feed our chickens microwaved worms (the typical chicken feed), he wouldn’t eat our eggs.
Business win? Our product was recently featured on CountryLiving.com as well as a USA Today publication.
Why Lakeland? I found myself getting burned out by running someone else’s company and felt a call from the Lord to change locations. After visiting Lakeland for only three days, I quit my job and moved here!
Favorite things to do in Lakeland? Attending First Fridays with the family, going to the Downtown Farmers Market on Saturdays, and evangelizing to the community.
How has Catapult helped you? Other entrepreneurs have given me consistent and positive feedback that has been a significant motivator to keep going.
Secret Sauce? We use The Honest Lock Preservation Process that is unique to us and leaves the worm 98% intact (which is a big deal)!
TheHonestWorm.com | 732.596.7680
CatapultLakeland.com | 863.940.9660