Dave is a recent transplant from Brooklyn, NY and has worked as a graphic designer for over 21 years in the advertising and marketing industries. For the past 14 years, he has provided creative direction, design, branding and video production for a diverse range of companies, brands, agencies, and non-profit organizations. As a strategically driven, hands-on user experience designer, Dave leads and manages creative initiatives with a strong focus on building stakeholder consensus. He invites people into the mix (no matter their background) and connects them to a set of ideas utilizing design principles and the creative process.
What is your business? Dave Pappas Creative Studio provides creative marketing strategy, consultation and design production for organizations willing to run effective, honest communication programs.
Who are your clients? We typically work with marketing and communications departments, but we also work directly with consumer brands, non-profit organizations, government entities and commercial companies across the country.
What inspired you to become an entrepreneur? I felt that the trends in advertising adopted by marketing agencies in the early 2000’s were too shallow to support clients with any long-term vision for connecting with their audiences. After seven years with three different agencies, I decided to fly solo as an independent creative director and build a small, direct client base to service.
What was the hardest thing about starting your business? It wasn’t hard when I started (maybe I just can’t remember that far back), but the hardest thing about running my business currently is scaling up efforts to serve more clients while keeping the high-quality of services intact.
What are your favorite things to do in Lakeland? Jogging around the beautiful lakes, discovering and photographing new, weird animals, and watching people stare while I travel by foot because I hate car travel.
How has Catapult helped you? It’s given me a home base to set-up shop and colleagues in the creative industry to help support my work. I expect Catapult will also help my business grow stronger over time as I take advantage of the wisdom of the successful members here.
Secret Sauce? No secrets, I do what many others do. But I have a commitment to stay engaged and open-minded throughout the process. Stay curious about the world around you and seek out
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