At 18, Ben began working as a whitewater-raft guide and safety kayak instructor on the Ocoee River in Tennessee. Since graduating from Auburn in 2012, he has worked in North Carolina, Colorado, Alaska and Iceland, furthering his scope as a professional guide. Pursuing his craft full-time meant dealing with some uncertainties, but he continues to be rewarded by unforgettable experiences with good people in the great outdoors. Ben wants to share his craft with the town that he will always call home, so his company (LOGS) provides all the gear and a local, experienced guide to make Lakeland’s scenic waterways and trails more accessible.
What is your business? LOGS provides local and empowering outdoor experiences. Our certified guides and naturalists invite you on local and statewide paddling, cycling, trail running/walking, and fitness adventures.
Who are your clients? Goal-oriented people who take their fun seriously and want to maximize their time outdoors.
What inspired you to become an entrepreneur? I wanted an accessible outdoor culture in Lakeland. I believe that the connections we make within our natural areas are essential to promoting wellness in the community. We aim to impact the people who impact Lakeland.
Something interesting? There are 554 natural freshwater lakes and streams in Polk County! Let us show you some.
Short term goals? I would love to see more people at our weekly “Dawn Patrol” fitness sessions.
Business wins? Purchasing our own stand-up paddling equipment!
Why Lakeland? I’m a third generation Lakelander and I love it here! Not to mention the lakes, parks, gardens, climate, dogs…
Favorite things to do in Lakeland? Being with family, enjoying the garden and landscape, and getting on the water.
What would you like to see in Lakeland? Bicycle socials and paddling events.
How has Catapult helped you? Catapult has introduced me to great people and open my eyes to the possibilities for my business.
Secret Sauce? Swim, bike, and run naked all winter. Because it’s Florida and we can.