AMR Soccer Development Organization
Anthony has been passionate about soccer since his father introduced the game to him at a young age. He is originally from Warner Robins, GA where he lived for 23 years before he met and married his wife Lauree. They married in 2012 and immediately moved to Lakeland, Florida where in 2014, he received his Bachelors of Science in Sports Management from Southeastern University. It is his goal and passion to use sports to develop people for success on and off the field.
What is your business? AMR Soccer is a program dedicated to using soccer to promote the positive development of athletes on and off the soccer field. Through training sessions and consultations, we assist families in reaching their child’s dreams.
Who are your clients? We assist families with children ages 5-15.
What inspired you to become an entrepreneur? To live out my God-given dream of helping people.
Something interesting? In the ten years I’ve been developing athletes, I’ve assisted in over forty players receiving collegiate soccer scholarships and one professionally in the German Bundesliga Second Division.
Hardest thing about starting your business? Having the patience to keep moving forward when you don’t immediately see growth.
Business Win? Since September 2015, we have grown from training only one player to training twenty-four players weekly.
Why Lakeland? My wife and I moved here to attend Southeastern University, but we fell in love with the city and decided to stay!
Favorite things to do in Lakeland? Eating at Fresco’s, training at Lake Bonny Park, and attending Free Life Chapel.
What would you like to see in Lakeland? An indoor soccer facility. Training sessions are missed every week due to weather.
How has Catapult helped you? It’s provided me with the necessary resources to take my business to the next level. Catapult is the perfect place for any start-up to grow and develop.
Secret Sauce? Consistency + Time = Results
AMRsoccerorg@gmail.com | 863.450.0473
CatapultLakeland.com | 863.940.9660