Digital marketing is quickly becoming one of the most prominent methods for growing businesses to reach potential customers. In entrepreneurship, generating leads and converting them into sales is crucial to successfully grow your business. But how can you generate leads effectively? And how do you turn those leads into paying customers?
JD Arbuckle, the lead digital marketing consultant at Smart Inbound Marketing and founder of Helm, an online platform to learn mental health skills, joins the podcast to address all things inbound and digital marketing. JD discusses the five fundamentals of inbound marketing, and how you can create meaningful digital content to target your audience properly.
Discussed Resources:
Seth Godin’s Blog: https://seths.blog/
Morning Brew Newsletter: https://www.morningbrew.com/
Marketing Brew: https://www.morningbrew.com/marketing
Robinhood Newsletter: https://snacks.robinhood.com/
Exploding Topics: https://explodingtopics.com/
Chartr: https://www.chartr.co/
Connect with JD:
Email: connect@smartinbound.com
This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.

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During our conversation, Tim Cox discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.

Is Black History Month Played Out?
It’s easy to overlook the significance of something incredible when it is subdued by opinion. Black History Month is an ongoing example of that. “Why do we celebrate Black History Month? Why in 2022 is it still relevant or necessary?”. These and many other questions tend to divert our focus from the heart of this cultural celebration.

23. Is Your Brand Making the Right First Impression?
Stacye Jones joins the podcast to talk about the importance of understanding your target audience to have the best first impression.
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