E10: Power of User Generated Content + Startup Lessons Learned
E10: Power of User Generated Content + Startup Lessons Learned
Headshot of Chase Sellmeyer who is a guest speaker in the HEADWAY by Catapult podcast
August 5, 2020

Chase Sellmeyer, founder of Kanga Marketing, has always had an entrepreneurial spirit and drive start something of his own. From the time he was a kid, Chase loved making videos and telling stories, but the long-format ads that he started making over a decade ago don’t cut it in the age of TikTok and instant gratification. Studies show that user-generated content (UGC) can launch your brand and drive sales since your customer is learning about you and your product or service from someone that they feel like they can trust, and the good news is that getting started with UGC can be extremely cost-effective. Additionally, in this conversation, Chase warns us about who to avoid when starting a business and other lessons he has learned throughout his career… watch out for those Tricky Tonys!

Discussed Resources:

This podcast was created by the team at Catapult Lakelandan entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.

 

24. Branding is More Than Just The Logo

24. Branding is More Than Just The Logo

During our conversation, Tim Cox discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.

Is Black History Month Played Out?

Is Black History Month Played Out?

It’s easy to overlook the significance of something incredible when it is subdued by opinion. Black History Month is an ongoing example of that. “Why do we celebrate Black History Month? Why in 2022 is it still relevant or necessary?”. These and many other questions tend to divert our focus from the heart of this cultural celebration. 

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