Decisions you make as a business leader don’t just affect the bottom line, but the lives of those around you, whether it’s your employees, customers, community members etc. This reality can bring stress and anxiety for many entrepreneurs.
Dan Jarvis, Executive Director of 22Zero, is on a mission to completely diminish veteran suicides in the U.S. each day from twenty-two to zero. Throughout his journey of healing and starting an organization to help others to find hope again, Dan has learned about the importance mental health, and has some steps that you can take to turn from fear-based decision making to rational decision making.
Discussed Resources:
- The Infinite Game by Simon Sinek
- After seeing Simon Sinek speak in person, Dan recommends this book because of the mindset shift to playing an infinate game and continuing to adapt rather like Apple rather than Sears, who played the finite game and is now losing.
- Vist 22Zero.org to learn more about:
- RTM Protocol
- The testimonials of others who have been able to regain hope in their life
- How to donate to this cause
This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.

24. Branding is More Than Just The Logo
During our conversation, Tim Cox discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.

Is Black History Month Played Out?
It’s easy to overlook the significance of something incredible when it is subdued by opinion. Black History Month is an ongoing example of that. “Why do we celebrate Black History Month? Why in 2022 is it still relevant or necessary?”. These and many other questions tend to divert our focus from the heart of this cultural celebration.

23. Is Your Brand Making the Right First Impression?
Stacye Jones joins the podcast to talk about the importance of understanding your target audience to have the best first impression.
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