E5: How to Create Engaging Digital Content
E5: How to Create Engaging Digital Content
May 6, 2020

Many entrepreneurs understand that it is imperative to generate content, but staying consistent can be difficult.

From writing daily newsletters to creating engaging social media posts, Kaylee Holland from LAL Today, knows how to start and continue the conversation with her audience. She shared with us about what you should be focusing on when creating content, the online tools she recommends, and where she looks for creative inspiration.  

    Discussed Resources:

    • Fun podcasts to take a break and stimulate creativity:
    • Questions to ask yourself as you continue to generate content:
      • Is this even relevant?
      • What do people want to know?
      • How can I put myself in my customers shoes?
    • Like Ross says, when focused on creating relevant content with smart brevity it is important to remember to pivot daily.

    This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space. 


    24. Branding is More Than Just The Logo

    24. Branding is More Than Just The Logo

    During our conversation, Tim Cox discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.

    Is Black History Month Played Out?

    Is Black History Month Played Out?

    It’s easy to overlook the significance of something incredible when it is subdued by opinion. Black History Month is an ongoing example of that. “Why do we celebrate Black History Month? Why in 2022 is it still relevant or necessary?”. These and many other questions tend to divert our focus from the heart of this cultural celebration. 


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