EP 9 is a continuation of our chat with Nathaniel Kendrick, the founder of The Kendrick Company, about 5 important e-commerce principles. Check out Episode 8 to listen to Part I of this conversation, where Nate shares his story and spotlights the importance of knowing your customers and supply/demand.

In the second half of our conversation, Nate explains how understanding the current economic trends and customer’s interpretation of value, can help business owners reevaluate and adjust their communication and distribution strategies. Currently, there are distribution channels being disrupted, supplier relationships have become more intense, and people are being more cautious about how they are spending money. Through examining those things, entrepreneurs can achieve a product-market fit and Nate gives guidance HOW.

Discussed Resources:

• A podcast by Guy Raz “How I Built This“
• Books “DotCom Secrets” and “Expert Secrets” by Russell Brunson
• A book “The 5 Second Rule” by Mel Robbins
• Amazon FBA –  the Amazon service that provides storage, packaging, and shipping assistance to sellers.

This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.