E9: 5 Principles of E-commerce. Part II
E9: 5 Principles of E-commerce. Part II
Headshot of Nathaniel Kendrick who is a guest speaker in the podcast HEADWAY by Catapult
July 22, 2020

EP 9 is a continuation of our chat with Nathaniel Kendrick, the founder of The Kendrick Company, about 5 important e-commerce principles. Check out Episode 8 to listen to Part I of this conversation, where Nate shares his story and spotlights the importance of knowing your customers and supply/demand.

In the second half of our conversation, Nate explains how understanding the current economic trends and customer’s interpretation of value, can help business owners reevaluate and adjust their communication and distribution strategies. Currently, there are distribution channels being disrupted, supplier relationships have become more intense, and people are being more cautious about how they are spending money. Through examining those things, entrepreneurs can achieve a product-market fit and Nate gives guidance HOW.

 

Discussed Resources:

This podcast was created by the team at Catapult Lakelandan entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.

 

24. Branding is More Than Just The Logo

24. Branding is More Than Just The Logo

During our conversation, Tim Cox discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.

Is Black History Month Played Out?

Is Black History Month Played Out?

It’s easy to overlook the significance of something incredible when it is subdued by opinion. Black History Month is an ongoing example of that. “Why do we celebrate Black History Month? Why in 2022 is it still relevant or necessary?”. These and many other questions tend to divert our focus from the heart of this cultural celebration. 

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