Now more than ever, it’s crucial for businesses to have an engaged online audience. Whatever industry your business is in, there are potential clients waiting to be reached online.

On this episode of Headway, we sit down with Atenea Lara, founder of Inspiring Fitness. Inspiring Fitness is one of the most prominent fitness program companies in Latin America.

In this conversation, Atenea speaks about leaving her job at Red Bull to pursue a career in the fitness industry, her experience in growing and cultivating an online community, and her future prospects for growth. 

Discussed Resources:

What I Wish I Knew When I Was 20: https://amzn.to/3uMvGwn

The Lean Startup: https://amzn.to/3uJOool

The Millionaire Next Door: https://amzn.to/3kBbj0o

The Big Leap: https://amzn.to/3q8WIdN

All In Podcast: https://apple.co/2PuXt4x

Online Marketing Podcast: https://apple.co/3r49bAR

Connect with Atenea:

Email: atenea.lara@yahoo.com

Website: https://www.inspiringfitness.com.mx/mi-biografia/

This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.