E:18 Headway: How to Grow Your Brand’s Online Following
E:18 Headway: How to Grow Your Brand’s Online Following
How to grow an Online Platform
March 3, 2021

Now more than ever, it’s crucial for businesses to have an engaged online audience. Whatever industry your business is in, there are potential clients waiting to be reached online.

On this episode of Headway, we sit down with Atenea Lara, founder of Inspiring Fitness. Inspiring Fitness is one of the most prominent fitness program companies in Latin America.

In this conversation, Atenea speaks about leaving her job at Red Bull to pursue a career in the fitness industry, her experience in growing and cultivating an online community, and her future prospects for growth. 

Discussed Resources:

What I Wish I Knew When I Was 20: https://amzn.to/3uMvGwn

The Lean Startup: https://amzn.to/3uJOool

The Millionaire Next Door: https://amzn.to/3kBbj0o

The Big Leap: https://amzn.to/3q8WIdN

All In Podcast: https://apple.co/2PuXt4x

Online Marketing Podcast: https://apple.co/3r49bAR

Connect with Atenea:

Email: atenea.lara@yahoo.com

Website: https://www.inspiringfitness.com.mx/mi-biografia/

This podcast was created by the team at Catapult Lakelandan entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.


24. Branding is More Than Just The Logo

24. Branding is More Than Just The Logo

During our conversation, Tim Cox discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.

Is Black History Month Played Out?

Is Black History Month Played Out?

It’s easy to overlook the significance of something incredible when it is subdued by opinion. Black History Month is an ongoing example of that. “Why do we celebrate Black History Month? Why in 2022 is it still relevant or necessary?”. These and many other questions tend to divert our focus from the heart of this cultural celebration. 


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