Working remotely has motivated many to engage in online learning. By offering a course that compliments your business, you can teach your audience valuable skills and continue to build your brand.
Have you been thinking about starting a course but wondering how to get started? Get immediate traction with some how to’s and tips from entrepreneur David Young, founder of Drone Launch Academy and Online Course Lab. In a recent Zoom training, David shared with Catapult Members about starting a successful online course, and a few of the takeaways are shared below.
1. FIND THE AUDIENCE YOU WERE BUILT TO SERVE
Start with a mind dump session. Cover a whiteboard with all of your ideas on stickie notes, or use Mindmeister for virtual mapping. It is often helpful to have 2 or more people, and to keep these things in mind when brainstorming:
- Sell what people already want to buy and solve a real problem that your customer is having.
- When creating a course, everything must point back to a course promise. What is your course going to deliver? What value does it provide?
- Keep asking yourself, “how is this course making my customers lives better?”
An audience will emerge in this discovery process.
2. KEEP VIDEOS SHORT
- Use videos with descriptive text.
- Keep videos short, 2-5 minutes, this helps viewers to stay engaged.
- Expensive equipment is not required, use an iPhone + ring light
- Avoid light from behind and low camera angles
- Remember that video editing can be outsourced through something like Upwork
- David uses a DSLR camera, cheap teleprompter, + soft box lighting
For better copywriting, David recommends the book “How to Write Copy That Sells” By Ray Edwards.
This acronym helps with course planning:
P – Person, Problem, Pain
A – Amplify and Aspirations
S – Story, Solution, System
T – Transformation and Testimony
O – Offer
R – Response
3. FIND THE TOOLS THAT WORK FOR YOU
- Break up monologues with Videohive, and Moovly
- Screen capture is free and available through Loom
- Camtasia is an advanced (and expensive) alternative to this.
- Imovie for Apple Device or DaVinci Resolve is also recommended for video editing
- Use Rev.com for transcriptions and captions, Teachable.com for course hosting, and Proprofs.com for quizzes.
4. GENERATE SALES
- Testimonials build trust.
- Go to Piano in 21 Days for a great online example, testimonials literally pop up right there.
- Sales pages should clearly demonstrate value.
- Be sure to have a page with clear and detailed information about the course.
- Seek to remove any friction, and reduce risk for the customer; for example, Drone Launch offers a refund if not satisfied.
More detailed information about starting an online course can be found here: Online Course Lab
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