Growing up, Jessi Rae participated in pageants and fell in love with the gowns she wore for each event. She found that every dress tells a story and expresses the personality of the designer. She loved studying designers and continually found herself drawn toward wedding dresses; the amount of care that goes into each dress creates a story that Jessi Rae deeply admires. She dreamed of owning her own bridal salon and incorporating her love for fashion and helping others. The love and thought that goes into each purchase holds so much weight, and Jessi Rae is determined to help future brides find the perfect dress for their big day. As a business student at Florida Southern College (FSC), she began to realize that owning her own business could be a reality. With graduation growing near, she is committed to starting a business she is proud of and working hard to open her own bridal salon.
What is your business? J Rae’s Bridal Salon will focus on customer experience and will offer dresses of all shapes and sizes to help future brides find the perfect wedding gown.
Who are your clients? When we open, I plan to focus solely on brides. But eventually, I’d love to serve mothers of the bride, flower girls, and offer tuxes for men.
What inspired you to become an entrepreneur? I knew from a young age that I wanted to work in the fashion industry and I loved the idea of being my own boss. Attending the business program at FSC and interning in the bridal industry in New York only solidified my intuition.
What are some goals for your business? Because I am still a pre-launch business, the primary goal that I’m working toward is having the salon open by January of 2019.
What are some business wins? One of the most exciting things to have happened recently was registering my business with the state! I was able to secure the name I’ve always wanted to use for my bridal salon and it felt great to take that crucial first step.
How has Catapult helped you? Catapult has given me the confidence to take the initial step in starting a business. As I’m finishing up my degree at Florida Southern, it’s incredible to have a community of encouraging people to be a part of following graduation.
What is your Secret Sauce? Go big or go home! If I’m going to do something I’m going to give it everything I have, and starting this business is no exception.
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