Darla’s professional background is in healthcare and Andy’s lies in software development, but they share an immense love for food. Due to health reasons, Darla has had to stick to a gluten-free diet, but lives as a self-proclaimed “carb junkie” with a massive sweet tooth. She has been determined to find the absolute best techniques for baking gluten-free without sacrificing taste. Over the years Darla has developed recipes that are low-carb and delicious, so she began blogging about her journey to share her successes with others. Her blog, “Carb Junkie On Keto” (CJOK) soon transformed into selling her low-carb dry mixes at local markets and CJOK Kitchen LLC was born. Darla and Andy now seek to expand their market after just recently launching online sales.
What is your business? We sell low-carb dry mixes for baked goods.
Who are your clients? Our customers come primarily from the Lakeland Farmers’ Curb Market and include people who eat low carb, paleo, gluten-free, or just prefer a healthy diet.
What inspired you to become an entrepreneur? I grew up in an entrepreneurial environment. My parents owned a trucking company, shop, and a restaurant. My husband’s family are also successful business owners, so it just seemed like a natural step for us.
What are your short-term goals? Our primary focus short-term is expanding our business from only local sales to online sales.
What are some business wins? Transitioning from a blog to a cottage kitchen and finding that there was a real market for our product is a massive one, but being able to “work” doing something we are so passionate about is more rewarding than anything else.
How has Catapult helped you? Catapult has helped tremendously with understanding the processes for a food-based startup, providing training and invaluable contacts and networking opportunities.
Why Lakeland? Lakeland has a broader base of customers for us, the city is also very supportive of small business ventures.
What is your Secret Sauce? Listening to our customers and those who try our products. Our products need to taste good, even to people who don’t choose to eat low carb.
CarbJunkieOnKeto.com | 608.302.2245
CatapultLakeland.com | 863.940.9660