Barry Friedman

Barry is a longtime Lakeland resident and journalist who is passionate about exploring effective ways to keep people informed and engaged with their community. He scours the internet for news about Lakeland (so you don’t have to) and aggregates social media posts all about Lakeland. Lkldnow.com focuses on making Lakeland a more livable community. Barry remains enthusiastic about telling others how Lakeland is continually growing.

What is your business? Lkldnow is a non-profit mobile news organization with three specialties: report news about the efforts made to make Lakeland a more livable community, curate and link to news about Lakeland from other news sources, and present a continually updated stream of social media posts about Lakeland.

Who are your clients? Readers who are interested in how Lakeland is a great place to live and organizations that want to support community journalism.

What inspired you to become an entrepreneur? I saw a need for community-focused journalism that centers exclusively on Lakeland as a vehicle to get people involved in the community.

Business win? Our overseeing organization, Linking Community Now, was approved as a 501(c)(3) non-profit in record time!

Why Lakeland? The people of Lakeland have shown a can-do spirit and a willingness to invest in their dreams. There are many cool things happening in town and I can’t imagine doing this anywhere else.

What would you like to see in Lakeland? A continuation of support for small businesses, local artists, makers, and pedestrian/bicycle culture. Favorite things to do in Lakeland? Being outdoors and enjoying our lakes, relaxing with friends at locally-owned eating and drinking places, and working/meeting people at our expanding number of coffee venues. How has Catapult helped you? It’s energizing to work among other people who are creating new ventures. I’ve learned a lot from the workshops and I’ve enjoyed giving back by mentoring.

Secret Sauce? Experience. I’m a journalist who has curated news for audiences in Lakeland and Polk County since 1982.

        lkldnow.com | 863.576.7079

CatapultLakeland.com | 863.940.9660

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