Academic Baseball

Dr. Micheal Thompson was born in Roswell, New Mexico. He received both his bachelor’s and master’s degrees from Eastern New Mexico University and earned his Ph.D. at the University of Missouri. In 1982, Dr. Thompson went to work for the Xerox Corporation, where he also graduated from the Xerox Training Institute. Dr. Thompson has presented over 750 programs for a multitude of organizations in over 40 states across the nation. He has been privileged to create programs for companies such as IBM, Ford Motor Company, Blue Cross/Blue Shield, and the Department of the Navy. At Delta State University, Dr. Thompson held two different endowed chairs, one in economics and one in entrepreneurship. After a long stint in higher education, he has turned his attention to creating an interactive and fun way to teach younger generations.

What is your business? Academic Baseball aims to educate students across a number of subjects in a fun and innovative way.

Who are your clients? Our primary markets for the game are afterschool programs and involved parents.

What inspired you to become an entrepreneur? I started my first business after Xerox with a $5,000 investment and 400 square feet of office space. In less than three years, it grew to over $10 million annually.

What are your short-term goals? For the first year in business, my goal is to get the game into 500 after-school programs and 100 retail stores.

What are some business wins? The biggest win, again and again, is watching my customers’ eyes light up when they see how much fun kids have playing the game.

Why Lakeland? After a long career in education, I retired here. It’s been a wonderful place to live my post-professional life.

How has Catapult helped you? Catapult gives me a sense of place. When you are just starting out, it is easy to “stay at home,” Catapult gives you a feeling of going to your office. This is incredibly important mentally for start-ups.

What is your Secret Sauce? Understanding the customer and the distribution channel. There are many great ideas, but they never make it to market because the ideator thinks a better idea will.

AcademicBaseball.org | 863.670.9869

CatapultLakeland.com | 863.940.9660

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